One of the primary lessons I learned in business school was the power a thoughtfully crafted mission statement can have in a business. Used correctly, a mission statement gives every employee direction in their daily activities, it empowers them to make their own decisions because they know what’s important to the business.
Whole Foods has a great example of a mission statement, and they’ve done it as a list of core values:
- We sell the highest quality natural and organic products available
- We satisfy, delight, and nourish our customers
- We support team member excellence and happiness
- We create wealth through profits and growth
- We serve and support our local and global communities
- We practice and advance environmental stewardship
- We create ongoing win-win partnerships with our suppliers
- We promote the health of our stakeholders through healthy eating education
I’ve tried to blog before, but I’ve often lost focus and abandoned the blog after a few months. To help combat this, and to give myself guidance going forward, I’m going to try and capture my desires for this site in a mission statement….here goes.
This site exists to:
- Share things I’ve built and done on the web so that others might stand on my shoulders and build something better.
- Create a record of the things that I’m proud of accomplishing.
- Force me to slow down and document what I’m doing and where I’m going.
Alright, with that on paper, lets go.